TikTok Marketing for Small Businesses: The Definitive Guide

Some studies by TikTok have shown that 56% of users feel closer to brands that publish “human” content. With TikTok, brands can easily publish this type of content. However, how can small businesses use TikTok for marketing?  Throughout this guide, we’ll dive into everything you’ll need to know about TikTok marketing for small businesses. Some […]

Over 5% of Google Business Profile (GBP) visitors will result in customers performing an action. These could include calling, a website click, or directions to your business. Despite these benefits, many businesses have yet to claim their GBP. Are you one of these businesses? Whether you are new to using the tool or a long-time […]

Instagram Shopping gives businesses more ways to reach their users with their products and services. But at the same time, there are a lot of other companies taking advantage of the same feature. To make your brand stand out among the other businesses and reach new customers, you’ll need to learn the best ways to […]

Google Analytics has various metrics that website owners can use to gauge how their content and copy are performing. However, out of all of these website measurements, which ones will you find beneficial? Don’t waste your time tracking vanity metrics that’ll only tell you half the story as it relates to how your website is […]

How fast your site loads is a key ranking factor to Google, so optimizing for speedier site loading is necessary for small and local businesses that want to rank higher in search. Page speed is a big ranking factor for mobile searches. Over two years ago, Google released the Speed Update, establishing page loading speed […]

Every small business is hoping to be found online first, but you'll need to use search engine optimization (SEO) to increase your online visibility. A professional website and quality content won't matter if you aren't using SEO to drive traffic to your web pages. To raise your ranking in organic search results, you can outsource […]

What do you know about growing your business with Google Ads? Growing local and small businesses is tough when competing in a crowded market of similar and larger businesses. Your search engine optimization is working to increase your visibility online. Still, even with the best SEO strategy in place, the first page of Google search […]

There are dozens of online tools available to help you manage paid search ads and optimize campaigns. The best tools allow you to research keywords, set a budget, create copy, run paid ad campaigns, automate bidding, and analyze results with ease. When done properly, the use of search engine marketing tools can help you bring […]

Setting up a Facebook ad campaign involves setting several variables. A/B testing your Facebook ads allows you to isolate and compare this multitude of ad variables' performance so you can adjust your campaigns accordingly. A/B Testing Facebook Ads for Faster Optimization Want to take the guesswork out of creating higher performing Facebook ads? Ready to […]

Whether you are a seasoned veteran or working with Facebook ads is new to you, you’ll need to know how to create better Facebook ads in 2021. In an industry as quick-changing as online advertising, you want to stay up on the best practices for the advertising platforms that give you the best return on […]