Should You Add Paid Advertising to Your Marketing Mix?

For local businesses, there is no shortage of potential media placements across both online and offline marketing channels. But realistically, most local businesses want to appear prominently where the vast majority of their consumers spend the greatest amount of time—online. That means you should consider adding paid online advertising to your marketing mix. According to […]

Local businesses need to consistently bring in new customers to increase sales and grow their business, so it’s crucial to embrace new digital marketing strategies to generate sales. Local lead generation using social media puts your business in front of a highly targeted market so you can get to work winning new customers. A lead […]

When looking to increase your customer base, small businesses incorporating lead generation strategies and embracing innovative ways to generate new sales are seeing accelerated growth. Small and local businesses are in a high-stakes competition for new customers in the shadow of a growing eCommerce presence and fighting for what little market space is left after […]

If you’ve ever Googled your competition and saw that their business listing showed up higher in search with a bunch of customer-centric information like photos, hours, special offers, and even videos, you might wonder how they got all that done. The answer is simple, they optimized their free Google My Business (aka GMB) listings, and Google rewarded […]

Local search engine optimization is ever-evolving as new algorithms are released, your software updates, and best practices change. Local business owners have to stay vigilant to compete for the top stops in search engine local results on both mobile devices and desktops. What You Can Do to Improve Local SEO Local SEO can get complicated, […]

It's true... get the facts about local SEO and position your company for long-term success in your local area. Do you have a business that serves one or several local areas? Your run-of-the-mill website SEO won't bring the impactful results of local search engine optimization. And local SEO is what you need to be found by […]

The typical webmaster is not always knowledgeable about the value of a few of the fundamental principles and aspects of site design. Expert site designers with formal training are typically the only ones who comprehend these style principles. Including the simple principles frequently used by knowledgeable website, designers can make a fantastic distinction in your […]