“I Googled you.” It’s a phrase that permeates society today, from meeting and vetting potential employees to making decisions on what business will garner a consumer’s buying power. In fact, 92% of consumers now read online reviews for local businesses. (Source: 2015 Consumer Review Survey) A lot of consumers say they make buying decisions based on online reviews or other mentions of your brand.
It can be extremely damaging to your brand to have negative reviews and content appearing when people search keywords related to your business. How do you solve this problem?
Online Reputation Management (ORM) should be an integral component of your brand management strategy, and you can benefit from our corporate reputation management and marketing services.
Research shows that a single negative search result on page 1 of Google can lead to at least a 20% drop in business. Repairing your online reputation can go a long way in terms of generating more opportunities for your business.
However, you should not fall for online reputation repair companies that promise to fix your reputation overnight. These companies normally employ tactics that only offer a short-term benefit and may even cause more problems for your business over time.
Fixing a company’s online reputation takes time and effort. There’s no “quick solution” or shortcut for it. Effective reputation repair calls for a combination of certain innovative and strategic techniques.
You might want a quick-fix solution for search results that hurt your online reputation, but it’s advisable to adhere to online reputation repair best practices if you want to effectively restore your good name. We have a proprietary reputation system and strategy to help position your company as the local market leader.
Research shows that 45% of internet users who Googled for a potential business found something online that discouraged them from doing business with the person.
Likewise, 56% of searchers that Googled a potential business partner found something online that encouraged them to do business with the person.
Google is the first place a prospective customer goes to find out about you, and Google search results can make or break your business.
You’ve put a lot of time and effort into building a solid reputation in your industry and among your existing and prospective customers. A single negative search result can instantly erase all that hard work. This can have a direct impact on your business.
There are several other factors that can hurt your internet reputation. We have the expertise and tools to identify these factors and fix them accordingly.
So whether you are dealing with new or persistent negative results or slowing conversion, don’t despair. We have a solution to help you manage, build and market your 5-Star Reputation online.
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