How COVID-19 Has Changed Local Marketing

Some local markets are opening up retail and business locations in hopes of relieving the economic hardship of the coronavirus pandemic. Even without mandatory stay-home restrictions, more people are still working from home, unemployed, or homeschooling. So, how has COVID-19 changed local marketing? Home-stuck customers translate to more time spent online for personal, professional, and […]

Your website is getting traffic, but growing your business is more than getting eyes on your product. Higher conversion rates generate more sales for the same amount of traffic you are currently receiving, so now is the time to employ some conversion rate optimization tactics to grow your local business. What Is Your Conversion Rate? […]

In this blog we will talk about some tried and tested tips and tricks to increase website conversion rates. But, what is conversion? A conversion happens when you get people who visit your website to take any action designed to lead to an immediate or future sale. While it can be a long road from […]

With more employees working remotely worldwide in response to the recent global crisis, we all have been forced to adjust to a new way of doing business. Small and local businesses switching to a strictly remote salesforce (even temporarily) are making the leap into unknown territory. Whether you were already switching to remote sales or […]

Link building is the process of getting other websites to link back to your website. These backlinks let search engines know that other sites find your information useful and trustworthy. Basically, backlinks mean other websites believe your website content is worth sharing and provides value to their readers. The trust that is implied with a […]

Link building is hard when you look at the time and resources required to get quality backlinks. As far as SEO tactics go, link building is one of the trickier activities to be successful at. You either need epic content that naturally attracts links, or you need a detailed and proactive outreach program that consistently […]

Whether you are transitioning to a full-time remote sales model or it’s your usual mode of operation, you soon realize that managing productive remote sales teams is more complex than merely handing out laptops. A new set of systems, strategies, tools, and expectations are in play when managing productive remote sales teams. How you set […]

For local businesses, there is no shortage of potential media placements across both online and offline marketing channels. But realistically, most local businesses want to appear prominently where the vast majority of their consumers spend the greatest amount of time—online. That means you should consider adding paid online advertising to your marketing mix. According to […]

Local businesses need to consistently bring in new customers to increase sales and grow their business, so it’s crucial to embrace new digital marketing strategies to generate sales. Local lead generation using social media puts your business in front of a highly targeted market so you can get to work winning new customers. A lead […]

When looking to increase your customer base, small businesses incorporating lead generation strategies and embracing innovative ways to generate new sales are seeing accelerated growth. Small and local businesses are in a high-stakes competition for new customers in the shadow of a growing eCommerce presence and fighting for what little market space is left after […]