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Top 3 Free Search Engine Marketing Tools

April 1, 2021
Top 3 Free Search Engine Marketing Tools

There are dozens of online tools available to help you manage paid search ads and optimize campaigns. The best tools allow you to research keywords, set a budget, create copy, run paid ad campaigns, automate bidding, and analyze results with ease. When done properly, the use of search engine marketing tools can help you bring […]

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March 23, 2021
A/B Testing Facebook Ads for Faster Optimization

Setting up a Facebook ad campaign involves setting several variables. A/B testing your Facebook ads allows you to isolate and compare this multitude of ad variables' performance so you can adjust your campaigns accordingly. A/B Testing Facebook Ads for Faster Optimization Want to take the guesswork out of creating higher performing Facebook ads? Ready to […]

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January 29, 2021
Creating Better Facebook Ads in 2021

Whether you are a seasoned veteran or working with Facebook ads is new to you, you’ll need to know how to create better Facebook ads in 2021. In an industry as quick-changing as online advertising, you want to stay up on the best practices for the advertising platforms that give you the best return on […]

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January 25, 2021
Using Your Website for Lead Generation

The growth of any business can be predicted by the owner's ability to generate a steady stream of quality leads. For many small businesses when there are no leads, there are few new customers and no business growth. Your business website is not only your online business card but also a powerful lead generation tool. […]

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January 4, 2021
Facebook Lead Ads for Local Lead Generation

With its hyper-targeting capabilities and wealth of personal data, Facebook is one of the best ways for businesses of any size to find leads for new customers in their area and gain more eyes on their offers. Facebook lead generation ads make it quick and easy for both you and the leads you attract to […]

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December 28, 2020
Small Business Success with Online Reputation Management

Reputation Management may sound like a big business process that your small business doesn’t have to worry about, but that just isn’t’ true. Whether you are a dentist, lawn service, barbershop, pizza shop, or shoe store, your online reputation is winning or losing customers every day. Living in the digital age, a business's reputation is […]

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December 18, 2020
Your Reputation Self-Audit Action Plan

As a small business owner, you need to know that your online reputation is how your business is viewed in the marketplace. Future customers are relying on your online reputation to decide whether or not they should do business with you, and it’s vital to future growth to grow a positive online reputation and protect […]

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November 23, 2020
Drive Local Traffic Without Draining Your Budget

Small businesses run a large spectrum of industries, but one thing they all have in common is smaller budgets and fewer employees for operations and marketing than larger competitors. One important equalizer among small businesses is the ability to set up a website and drive local traffic to that website for little to no costs. […]

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November 9, 2020
Brick and Mortar Businesses Need Specialized Local SEO

When your business relies on local customers to be successful, general SEO just isn’t enough. Local SEO for brick and mortar businesses focuses on proven search engine optimization tactics that put your business at the top of local search results for people in your geographic area. The Difference between Everyday SEO and Local SEO for […]

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October 26, 2020
Restaurant Google My Business COVID-19 Updates

As a local restaurant, you need a fast, cheap, and effective way to keep your customers informed of your operations during the coronavirus pandemic. Right now, Google is providing special Google My Business COVID-19 Updates that are prominently displayed on your business listings when your restaurant shows up on Google Search and Maps when you […]

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