When you think of #searchengines, it’s usually Google, Microsoft Bing, and Yahoo. And yet, as one of the largest search engines in the world, with more than 2 billion monthly active users, is #YouTube.
Most people consider YouTube as a #socialmedia platform, which it is, but it also behaves a lot like a traditional search engine. Visitors enter their query and get a list of videos ranked by relevance.
That’s why optimizing video content is critical to ranking and accessing the audience on YouTube. Fortunately, a lot of the traditional #SEO rules apply here as well. Find the right keywords to communicate relevance, design a good user experience to drive engagement, and use analytics to find and fix whatever is not working. ... See MoreSee Less